{"id":146,"date":"2022-02-22T13:51:57","date_gmt":"2022-02-22T13:51:57","guid":{"rendered":"https:\/\/pressbooks.hcfl.edu\/speechcomm\/chapter\/the-importance-of-delivery\/"},"modified":"2026-07-21T17:13:28","modified_gmt":"2026-07-21T17:13:28","slug":"the-importance-of-delivery","status":"publish","type":"chapter","link":"https:\/\/pressbooks.hcfl.edu\/speechcomm\/chapter\/the-importance-of-delivery\/","title":{"raw":"9.1 The Importance of Delivery","rendered":"9.1 The Importance of Delivery"},"content":{"raw":"<h2 class=\"chapter-title\" style=\"text-align: center;\">9.1 The Importance of Delivery<\/h2>\r\n[caption id=\"attachment_145\" align=\"aligncenter\" width=\"300\"]<img class=\"wp-image-145 size-medium\" src=\"http:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-content\/uploads\/sites\/107\/2022\/02\/800px-Srq9845-300x200.jpg\" alt=\"person in wheelchair on a stage in front of an audience\" width=\"300\" height=\"200\" \/> Image from It\u2019s About Them: Public Speaking in the 21st Century by LOUIS: The Louisiana Library Network, licensed under CC BY-NC-SA 4.0.[\/caption]\r\n<p style=\"text-align: center;\"><em>\u201cAccording to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy.\u201d<\/em><\/p>\r\n<p style=\"text-align: center;\">- Jerry Seinfeld -<\/p>\r\n\r\n<h3 style=\"text-align: center;\"><strong>Understanding the Fear of Public Speaking<\/strong><\/h3>\r\nIt\u2019s often said\u2014sometimes humorously\u2014that people fear public speaking more than death. While this claim appears dramatic, it\u2019s also misleading. The anxiety associated with public speaking typically centers not on the preparation phase\u2014such as researching or writing the speech\u2014but on the act of delivering it. Ironically, delivery is the shortest part of the entire speech-making process, yet it tends to provoke the most apprehension.\r\n\r\nTo illustrate this, consider two students: Bobby and Chris.\r\n\r\n<strong>Bobby<\/strong> dedicates several weeks to researching and crafting a well-organized, thoughtful speech. On presentation day, nerves get the best of her, and she stumbles through parts of her delivery. Despite her self-perceived failure, her audience still benefits from the valuable content she shares. Most listeners are empathetic, recognizing that public speaking can be nerve-wracking.\r\n\r\n<strong>Chris<\/strong>, in contrast, does minimal preparation. He relies on his natural charisma and ease in front of an audience, delivering a speech that is engaging but lacks substance. While his confidence may be memorable, the audience walks away unclear about his message and may even question his credibility.\r\n\r\nThe takeaway? A well-prepared speech that is delivered imperfectly still communicates meaningful content. Conversely, a poorly prepared speech\u2014no matter how smoothly delivered\u2014fails to inform or persuade. Substance matters.\r\n<h3 style=\"text-align: center;\"><strong>The Role of Delivery in Public Speaking<\/strong><\/h3>\r\nDespite the disproportionate fear surrounding delivery, this chapter is designed to help you approach it with confidence. Our goal is to demystify the process and equip you with strategies to reduce nervousness and enhance your performance.\r\n\r\nFirst, let\u2019s dispel a common myth: public speaking is not simply reading aloud or talking casually. You already know how to read, and you certainly know how to talk. That\u2019s why this course is called <em>Public Speaking<\/em>, not <em>Public Reading<\/em> or <em>Public Talking<\/em>.\r\n\r\nPublic speaking occupies a unique space between casual conversation and formal reading. It requires more structure and professionalism than everyday dialogue, but it also allows for more flexibility and expressiveness than reading from a script.\r\n<h3 class=\"ugc chapter-ugc\" style=\"text-align: center;\"><strong>Finding the Right Level of Formality<\/strong><\/h3>\r\nWhen speaking publicly, you should present yourself professionally. This doesn\u2019t necessarily mean wearing formal attire unless required by your instructor. However, it does mean being well-groomed, wearing clean and appropriate clothing, and demonstrating respect for your audience through your appearance and demeanor.\r\n\r\nProfessionalism also extends to your language. Use vocabulary that suits your topic and audience, maintain eye contact, and speak with confidence and clarity. These elements signal that you are knowledgeable and prepared.\r\n\r\nUnlike reading, speaking allows for natural variation\u2014pauses, vocal emphasis, and slight adjustments in phrasing. These features make your message more engaging and help you connect with your audience. Think of skilled speakers you admire: their delivery is often animated, expressive, and tailored to their listeners.\r\n<div class=\"textbox textbox--key\">\r\n<div class=\"textbox__content\">\r\n<h3>Licenses and Attribution<\/h3>\r\n<h4>CC Licensed Content, Original<\/h4>\r\n<em>Speech Communication<\/em> was created by Lana Iapicco and Marie Torres. Independently created original and AI-assisted content developed specifically for this book is licensed under a <a href=\"https:\/\/creativecommons.org\/licenses\/by-nc\/4.0\/\">Creative Commons Attribution-NonCommercial 4.0 International License<\/a>, except where otherwise noted.\r\n\r\nThis educational material includes content generated or revised with the assistance of large language models. Lana Iapicco and Marie Torres reviewed, edited, and take responsibility for the final published content.\r\n<h4>CC Licensed Content, Previously Shared<\/h4>\r\n<h5>The Importance of Delivery<\/h5>\r\n<a href=\"https:\/\/louis.pressbooks.pub\/publicspeaking\/chapter\/the-importance-of-delivery\/\">\u201c9.1 The Importance of Delivery\u201d<\/a> by Douglas Marshall, James Yeargain, June Pulliam, Sara Kim, and Victoria VanNest, published in <em><a href=\"https:\/\/louis.pressbooks.pub\/publicspeaking\/\">It\u2019s About Them: Public Speaking in the 21st Century<\/a><\/em> by LOUIS: The Louisiana Library Network, was adapted for this section.\r\n\r\nThe source material is licensed under a <a href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License<\/a>. The material was revised, reorganized, condensed, updated, and supplemented with original and AI-assisted content for this edition.\r\n\r\nAdapted portions derived from this source, including revisions to those portions, are licensed under the <a href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License<\/a>. Independently created portions developed specifically for <em>Speech Communication<\/em> are licensed under the book\u2019s <a href=\"https:\/\/creativecommons.org\/licenses\/by-nc\/4.0\/\">Creative Commons Attribution-NonCommercial 4.0 International License<\/a>, except where otherwise noted.\r\n<h4>CC Licensed Image<\/h4>\r\n<h5>Speaker Using a Wheelchair on a Stage<\/h5>\r\nImage from <a href=\"https:\/\/louis.pressbooks.pub\/publicspeaking\/chapter\/the-importance-of-delivery\/\">\u201c9.1 The Importance of Delivery\u201d<\/a> in <em>It\u2019s About Them: Public Speaking in the 21st Century<\/em> by LOUIS: The Louisiana Library Network.\r\n\r\nLicense: <a href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License<\/a>.\r\n\r\nChanges: The image was resized, and its alternative text and caption were revised for this edition. The source chapter does not identify a separate creator or image-specific license.\r\n<h4>Other Content Included<\/h4>\r\n<h5>Jerry Seinfeld Quotation<\/h5>\r\nA quotation attributed to Jerry Seinfeld is included as a humorous illustration of anxiety associated with public speaking.\r\n\r\nThe quotation and any associated recordings, performances, publications, or transcripts remain subject to applicable copyright and attribution requirements. The original performance or publication information is not identified in this section.\r\n<h4>Third-Party References and Links<\/h4>\r\nQuotations, performances, public figures, examples, photographs, linked webpages, trademarks, and other third-party materials referenced in this section remain the property of their respective creators, publishers, organizations, and rights holders.\r\n\r\nThe inclusion of these names, examples, quotations, citations, and links does not imply endorsement and does not place the underlying third-party materials under the Creative Commons licenses applied to <em>Speech Communication<\/em>.\r\n\r\nUnless a separate license or public-domain status is specifically identified, third-party content may not be copied, redistributed, or adapted independently of the permissions provided by its copyright holder or applicable law.\r\n\r\n<\/div>\r\n<\/div>","rendered":"<h2 class=\"chapter-title\" style=\"text-align: center;\">9.1 The Importance of Delivery<\/h2>\n<figure id=\"attachment_145\" aria-describedby=\"caption-attachment-145\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-145 size-medium\" src=\"http:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-content\/uploads\/sites\/107\/2022\/02\/800px-Srq9845-300x200.jpg\" alt=\"person in wheelchair on a stage in front of an audience\" width=\"300\" height=\"200\" srcset=\"https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-content\/uploads\/sites\/107\/2022\/02\/800px-Srq9845-300x200.jpg 300w, https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-content\/uploads\/sites\/107\/2022\/02\/800px-Srq9845-768x512.jpg 768w, https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-content\/uploads\/sites\/107\/2022\/02\/800px-Srq9845-65x43.jpg 65w, https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-content\/uploads\/sites\/107\/2022\/02\/800px-Srq9845-225x150.jpg 225w, https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-content\/uploads\/sites\/107\/2022\/02\/800px-Srq9845-350x233.jpg 350w, https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-content\/uploads\/sites\/107\/2022\/02\/800px-Srq9845.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-145\" class=\"wp-caption-text\">Image from It\u2019s About Them: Public Speaking in the 21st Century by LOUIS: The Louisiana Library Network, licensed under CC BY-NC-SA 4.0.<\/figcaption><\/figure>\n<p style=\"text-align: center;\"><em>\u201cAccording to most studies, people&#8217;s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you&#8217;re better off in the casket than doing the eulogy.\u201d<\/em><\/p>\n<p style=\"text-align: center;\">&#8211; Jerry Seinfeld &#8211;<\/p>\n<h3 style=\"text-align: center;\"><strong>Understanding the Fear of Public Speaking<\/strong><\/h3>\n<p>It\u2019s often said\u2014sometimes humorously\u2014that people fear public speaking more than death. While this claim appears dramatic, it\u2019s also misleading. The anxiety associated with public speaking typically centers not on the preparation phase\u2014such as researching or writing the speech\u2014but on the act of delivering it. Ironically, delivery is the shortest part of the entire speech-making process, yet it tends to provoke the most apprehension.<\/p>\n<p>To illustrate this, consider two students: Bobby and Chris.<\/p>\n<p><strong>Bobby<\/strong> dedicates several weeks to researching and crafting a well-organized, thoughtful speech. On presentation day, nerves get the best of her, and she stumbles through parts of her delivery. Despite her self-perceived failure, her audience still benefits from the valuable content she shares. Most listeners are empathetic, recognizing that public speaking can be nerve-wracking.<\/p>\n<p><strong>Chris<\/strong>, in contrast, does minimal preparation. He relies on his natural charisma and ease in front of an audience, delivering a speech that is engaging but lacks substance. While his confidence may be memorable, the audience walks away unclear about his message and may even question his credibility.<\/p>\n<p>The takeaway? A well-prepared speech that is delivered imperfectly still communicates meaningful content. Conversely, a poorly prepared speech\u2014no matter how smoothly delivered\u2014fails to inform or persuade. Substance matters.<\/p>\n<h3 style=\"text-align: center;\"><strong>The Role of Delivery in Public Speaking<\/strong><\/h3>\n<p>Despite the disproportionate fear surrounding delivery, this chapter is designed to help you approach it with confidence. Our goal is to demystify the process and equip you with strategies to reduce nervousness and enhance your performance.<\/p>\n<p>First, let\u2019s dispel a common myth: public speaking is not simply reading aloud or talking casually. You already know how to read, and you certainly know how to talk. That\u2019s why this course is called <em>Public Speaking<\/em>, not <em>Public Reading<\/em> or <em>Public Talking<\/em>.<\/p>\n<p>Public speaking occupies a unique space between casual conversation and formal reading. It requires more structure and professionalism than everyday dialogue, but it also allows for more flexibility and expressiveness than reading from a script.<\/p>\n<h3 class=\"ugc chapter-ugc\" style=\"text-align: center;\"><strong>Finding the Right Level of Formality<\/strong><\/h3>\n<p>When speaking publicly, you should present yourself professionally. This doesn\u2019t necessarily mean wearing formal attire unless required by your instructor. However, it does mean being well-groomed, wearing clean and appropriate clothing, and demonstrating respect for your audience through your appearance and demeanor.<\/p>\n<p>Professionalism also extends to your language. Use vocabulary that suits your topic and audience, maintain eye contact, and speak with confidence and clarity. These elements signal that you are knowledgeable and prepared.<\/p>\n<p>Unlike reading, speaking allows for natural variation\u2014pauses, vocal emphasis, and slight adjustments in phrasing. These features make your message more engaging and help you connect with your audience. Think of skilled speakers you admire: their delivery is often animated, expressive, and tailored to their listeners.<\/p>\n<div class=\"textbox textbox--key\">\n<div class=\"textbox__content\">\n<h3>Licenses and Attribution<\/h3>\n<h4>CC Licensed Content, Original<\/h4>\n<p><em>Speech Communication<\/em> was created by Lana Iapicco and Marie Torres. Independently created original and AI-assisted content developed specifically for this book is licensed under a <a href=\"https:\/\/creativecommons.org\/licenses\/by-nc\/4.0\/\">Creative Commons Attribution-NonCommercial 4.0 International License<\/a>, except where otherwise noted.<\/p>\n<p>This educational material includes content generated or revised with the assistance of large language models. Lana Iapicco and Marie Torres reviewed, edited, and take responsibility for the final published content.<\/p>\n<h4>CC Licensed Content, Previously Shared<\/h4>\n<h5>The Importance of Delivery<\/h5>\n<p><a href=\"https:\/\/louis.pressbooks.pub\/publicspeaking\/chapter\/the-importance-of-delivery\/\">\u201c9.1 The Importance of Delivery\u201d<\/a> by Douglas Marshall, James Yeargain, June Pulliam, Sara Kim, and Victoria VanNest, published in <em><a href=\"https:\/\/louis.pressbooks.pub\/publicspeaking\/\">It\u2019s About Them: Public Speaking in the 21st Century<\/a><\/em> by LOUIS: The Louisiana Library Network, was adapted for this section.<\/p>\n<p>The source material is licensed under a <a href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License<\/a>. The material was revised, reorganized, condensed, updated, and supplemented with original and AI-assisted content for this edition.<\/p>\n<p>Adapted portions derived from this source, including revisions to those portions, are licensed under the <a href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License<\/a>. Independently created portions developed specifically for <em>Speech Communication<\/em> are licensed under the book\u2019s <a href=\"https:\/\/creativecommons.org\/licenses\/by-nc\/4.0\/\">Creative Commons Attribution-NonCommercial 4.0 International License<\/a>, except where otherwise noted.<\/p>\n<h4>CC Licensed Image<\/h4>\n<h5>Speaker Using a Wheelchair on a Stage<\/h5>\n<p>Image from <a href=\"https:\/\/louis.pressbooks.pub\/publicspeaking\/chapter\/the-importance-of-delivery\/\">\u201c9.1 The Importance of Delivery\u201d<\/a> in <em>It\u2019s About Them: Public Speaking in the 21st Century<\/em> by LOUIS: The Louisiana Library Network.<\/p>\n<p>License: <a href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License<\/a>.<\/p>\n<p>Changes: The image was resized, and its alternative text and caption were revised for this edition. The source chapter does not identify a separate creator or image-specific license.<\/p>\n<h4>Other Content Included<\/h4>\n<h5>Jerry Seinfeld Quotation<\/h5>\n<p>A quotation attributed to Jerry Seinfeld is included as a humorous illustration of anxiety associated with public speaking.<\/p>\n<p>The quotation and any associated recordings, performances, publications, or transcripts remain subject to applicable copyright and attribution requirements. The original performance or publication information is not identified in this section.<\/p>\n<h4>Third-Party References and Links<\/h4>\n<p>Quotations, performances, public figures, examples, photographs, linked webpages, trademarks, and other third-party materials referenced in this section remain the property of their respective creators, publishers, organizations, and rights holders.<\/p>\n<p>The inclusion of these names, examples, quotations, citations, and links does not imply endorsement and does not place the underlying third-party materials under the Creative Commons licenses applied to <em>Speech Communication<\/em>.<\/p>\n<p>Unless a separate license or public-domain status is specifically identified, third-party content may not be copied, redistributed, or adapted independently of the permissions provided by its copyright holder or applicable law.<\/p>\n<\/div>\n<\/div>\n","protected":false},"author":2,"menu_order":1,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":["liapicco","mtorres54"],"pb_section_license":"cc-by-nc-sa"},"chapter-type":[],"contributor":[61,62],"license":[57],"class_list":["post-146","chapter","type-chapter","status-publish","hentry","contributor-liapicco","contributor-mtorres54","license-cc-by-nc-sa"],"part":143,"_links":{"self":[{"href":"https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-json\/pressbooks\/v2\/chapters\/146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":13,"href":"https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-json\/pressbooks\/v2\/chapters\/146\/revisions"}],"predecessor-version":[{"id":1918,"href":"https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-json\/pressbooks\/v2\/chapters\/146\/revisions\/1918"}],"part":[{"href":"https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-json\/pressbooks\/v2\/parts\/143"}],"metadata":[{"href":"https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-json\/pressbooks\/v2\/chapters\/146\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-json\/wp\/v2\/media?parent=146"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-json\/pressbooks\/v2\/chapter-type?post=146"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-json\/wp\/v2\/contributor?post=146"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-json\/wp\/v2\/license?post=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}