{"id":231,"date":"2022-04-01T13:23:39","date_gmt":"2022-04-01T13:23:39","guid":{"rendered":"https:\/\/pressbooks.hcfl.edu\/speechcomm\/part\/persuasive-speaking\/"},"modified":"2026-06-10T19:58:39","modified_gmt":"2026-06-10T19:58:39","slug":"persuasive-speaking","status":"publish","type":"part","link":"https:\/\/pressbooks.hcfl.edu\/speechcomm\/part\/persuasive-speaking\/","title":{"raw":"Chapter 13: Persuasive Speaking","rendered":"Chapter 13: Persuasive Speaking"},"content":{"raw":"<div class=\"textbox textbox--learning-objectives\"><header class=\"textbox__header\">\r\n<h2 class=\"textbox__title\">Learning Objectives<\/h2>\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n<ul>\r\n \t<li style=\"font-weight: 400\">Define persuasion.<\/li>\r\n \t<li style=\"font-weight: 400\">Define ethos, logos, and pathos.<\/li>\r\n \t<li style=\"font-weight: 400\">Explain the barriers to persuading an audience.<\/li>\r\n \t<li style=\"font-weight: 400\">Construct a clear, reasonable proposition for a short classroom speech.<\/li>\r\n \t<li style=\"font-weight: 400\">Compose an outline for a well-supported persuasive speech using an appropriate organizational pattern such as Monroe\u2019s Motivated Sequence.<\/li>\r\n \t<li style=\"font-weight: 400\">Analyze the audience to determine appropriate emotional and personal appeals.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<div class=\"textbox textbox--learning-objectives\"><header class=\"textbox__header\">\r\n<h2 class=\"textbox__title\">Key Terms<\/h2>\r\n<\/header>\r\n<div class=\"textbox__content\">\r\n<ul>\r\n \t<li>[pb_glossary id=\"355\"]Cognitive Dissonance[\/pb_glossary]<\/li>\r\n \t<li>[pb_glossary id=\"507\"]Ethos[\/pb_glossary]<\/li>\r\n \t<li>[pb_glossary id=\"676\"]Logos[\/pb_glossary]<\/li>\r\n \t<li>[pb_glossary id=\"678\"]Mental Dialogue[\/pb_glossary]<\/li>\r\n \t<li>[pb_glossary id=\"680\"]Monroe\u2019s Motivated Sequence[\/pb_glossary]<\/li>\r\n \t<li>[pb_glossary id=\"682\"]Pathos[\/pb_glossary]<\/li>\r\n \t<li>[pb_glossary id=\"684\"]Persuasion[\/pb_glossary]<\/li>\r\n \t<li>[pb_glossary id=\"686\"]Proposition[\/pb_glossary]<\/li>\r\n \t<li>[pb_glossary id=\"688\"]Selective Exposure[\/pb_glossary]<\/li>\r\n \t<li>[pb_glossary id=\"690\"]Target Audience[\/pb_glossary]<\/li>\r\n \t<li>[pb_glossary id=\"692\"]Two-Tailed Arguments[\/pb_glossary]<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>","rendered":"<div class=\"textbox textbox--learning-objectives\">\n<header class=\"textbox__header\">\n<h2 class=\"textbox__title\">Learning Objectives<\/h2>\n<\/header>\n<div class=\"textbox__content\">\n<ul>\n<li style=\"font-weight: 400\">Define persuasion.<\/li>\n<li style=\"font-weight: 400\">Define ethos, logos, and pathos.<\/li>\n<li style=\"font-weight: 400\">Explain the barriers to persuading an audience.<\/li>\n<li style=\"font-weight: 400\">Construct a clear, reasonable proposition for a short classroom speech.<\/li>\n<li style=\"font-weight: 400\">Compose an outline for a well-supported persuasive speech using an appropriate organizational pattern such as Monroe\u2019s Motivated Sequence.<\/li>\n<li style=\"font-weight: 400\">Analyze the audience to determine appropriate emotional and personal appeals.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"textbox textbox--learning-objectives\">\n<header class=\"textbox__header\">\n<h2 class=\"textbox__title\">Key Terms<\/h2>\n<\/header>\n<div class=\"textbox__content\">\n<ul>\n<li><button class=\"glossary-term\" aria-describedby=\"231-355\">Cognitive Dissonance<\/button><\/li>\n<li><button class=\"glossary-term\" aria-describedby=\"231-507\">Ethos<\/button><\/li>\n<li><button class=\"glossary-term\" aria-describedby=\"231-676\">Logos<\/button><\/li>\n<li><button class=\"glossary-term\" aria-describedby=\"231-678\">Mental Dialogue<\/button><\/li>\n<li><button class=\"glossary-term\" aria-describedby=\"231-680\">Monroe\u2019s Motivated Sequence<\/button><\/li>\n<li><button class=\"glossary-term\" aria-describedby=\"231-682\">Pathos<\/button><\/li>\n<li><button class=\"glossary-term\" aria-describedby=\"231-684\">Persuasion<\/button><\/li>\n<li><button class=\"glossary-term\" aria-describedby=\"231-686\">Proposition<\/button><\/li>\n<li><button class=\"glossary-term\" aria-describedby=\"231-688\">Selective Exposure<\/button><\/li>\n<li><button class=\"glossary-term\" aria-describedby=\"231-690\">Target Audience<\/button><\/li>\n<li><button class=\"glossary-term\" aria-describedby=\"231-692\">Two-Tailed Arguments<\/button><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"glossary\"><div class=\"glossary__tooltip\" id=\"231-355\" hidden><p>a psychological phenomenon where people confronted with conflicting information or viewpoints reach a state of dissonance (generally the disagreement between conflicting thoughts and\/or actions), which can be very uncomfortable, and results in actions to get rid of the dissonance and maintain consonance<\/p>\n<\/div><div class=\"glossary__tooltip\" id=\"231-507\" hidden><p>the term Aristotle used to refer to what we now call credibility: the perception that the speaker is honest, knowledgeable, and rightly motivated<\/p>\n<\/div><div class=\"glossary__tooltip\" id=\"231-676\" hidden><p>logical and organized arguments and the credible evidence to support the arguments within a speech; arguments based on logic<\/p>\n<\/div><div class=\"glossary__tooltip\" id=\"231-678\" hidden><p>an imagined conversation the speaker has with a given audience in which the speaker tries to anticipate what questions, concerns, or issues the audience may have to the subject under discussion<\/p>\n<\/div><div class=\"glossary__tooltip\" id=\"231-680\" hidden><p>organizational pattern used for persuasive speeches involving five steps: attention, need, satisfaction, visualization, and action<\/p>\n<\/div><div class=\"glossary__tooltip\" id=\"231-682\" hidden><p>the use of emotions such as anger, joy, hate, desire for community, and love to persuade the audience of the rightness of a proposition; arguments based on emotion<\/p>\n<\/div><div class=\"glossary__tooltip\" id=\"231-684\" hidden><p>symbolic process in which communicators try to convince other people to change their attitudes or behavior regarding an issue through the transmission of a message, in an atmosphere of free choice<\/p>\n<\/div><div class=\"glossary__tooltip\" id=\"231-686\" hidden><p>central idea statement in a persuasive speech; a statement made advancing a judgment or opinion<\/p>\n<\/div><div class=\"glossary__tooltip\" id=\"231-688\" hidden><p>the decision to expose ourselves to messages that we already agree with, rather than those that confront or challenge us<\/p>\n<\/div><div class=\"glossary__tooltip\" id=\"231-690\" hidden><p>the members of an audience the speaker most wants to persuade and who are likely to be receptive to persuasive messages<\/p>\n<\/div><div class=\"glossary__tooltip\" id=\"231-692\" hidden><p>persuasive technique in which a speaker brings up a counter-argument to their own topic and then directly refutes the claim<\/p>\n<\/div><\/div>","protected":false},"parent":0,"menu_order":12,"template":"","meta":{"pb_part_invisible":false,"pb_part_invisible_string":""},"contributor":[],"license":[],"class_list":["post-231","part","type-part","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-json\/pressbooks\/v2\/parts\/231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-json\/pressbooks\/v2\/parts"}],"about":[{"href":"https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-json\/wp\/v2\/types\/part"}],"version-history":[{"count":5,"href":"https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-json\/pressbooks\/v2\/parts\/231\/revisions"}],"predecessor-version":[{"id":1631,"href":"https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-json\/pressbooks\/v2\/parts\/231\/revisions\/1631"}],"wp:attachment":[{"href":"https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-json\/wp\/v2\/media?parent=231"}],"wp:term":[{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-json\/wp\/v2\/contributor?post=231"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/pressbooks.hcfl.edu\/speechcomm\/wp-json\/wp\/v2\/license?post=231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}